- Cross Channel Marketing can be a sureshot channel marketing critical factor to a strong and successful marketing campaign
- Not to be confused with multi channel marketing, defines Cross Channel marketing as the "use of a single marketing channel (including direct mail or internet) to support or promote another channel (like retailing) - " This will help coordinate your marketing goals towards the consumers and definately will make sure the strengthening of the companies brand awareness - This continuous coordinated message directly targeting specific demographics, inside a specific location, who speak a specific language will reduce costs and improve overall effectiveness of ideal right consumer at the right time - Now there is a new vehicle that literally brings Cross Channel marketing to new level: the iPAD An Introduction to Cross-Channel Marketing - CM is mainly utilized in the sale of products - Although, it can be used to distribute products as well - Companies that give a service can also see the advantages of CM - An example would be how lending institutions and banks rely on a few ATMS to present their services with their customers - Medical and health organizations possess a large scale network of service providers - Insurance companies and financial management firms spread information through their partner management - In these examples channel marketing gave these completely different kinds of businesses to make available improved service reducing cost than they could devoid of the other channel members Winning Combo: QR Codes and Direct Mail - Many fewer adults spanning various ages are watching television- actually, a current survey reported that Americans spend an average of 26 hours each week equally divided between television and on- line - Perhaps it absolutely was safe to assume 5 years ago that merely the kids were on social media - No longer is the case - Ponder these data for just a moment The venerable advertising giant, Ogilvy & Mather, just concluded a serious research study measuring this concept. They found that a far greater percentage of people discover products through traditional advertising than through website marketing. But they also found that when presented in concert, one medium increases the effectiveness of the other. In a survey of over 5,000 consumers, individuals who received a social networking message with regards to a product increased their spending, but consumers who have been confronted with both social websites and merely one traditional medium increased their spending over quadruple that amount. (Ogilvy & Mather, ChatThreads, 2011). To the extent the iPhone user isn't being reached from your competition, this is the fantastic possiblity to utilize this new channel to get new ground, expanding your brand's electronic footprint and market. If your competition's already about the app platform, you're ready to take appropriate steps swiftly to integrate the characteristics of these app into yours and more, else they're going to look for a loyal after that could possibly be impossible to unseat - particularly when the iPhone's viral sharing capabilities through social networking sites such as Facebook and Twitter are taken into consideration!
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